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Calderdale Homecare
At Calderdale HomeCare we are an employee owned organisation. We are led by quality, not profit. Our investment in people, we believe, sets us apart from other care providers.

THE CHALLENGE

How did it all come about?

Peak Promotions were introduced to Ann Palmer, Director of Calderdale Homecare, via a positive referral. They were undergoing a website refresh at the time and recognised their existing website design company was not acting in their best interest.

Peak Promotions were delighted to win the instruction and come to the rescue, delivering a mobile friendly website in a timely manner, so as not to cause any further unnecessary delay to their online service offering.

This local and personal home care business has grown to 3 locations, and it was important that recruitment for individual locations was clear for potential caraers using the website and also administratively agreeable for the regional managers taking ownership of their sector.

We are very happy with the result and look forward to supporting this important service-based business over the years to come.

OUR SOLUTION

What we delivered!

Mobile friendly Website Design

Beautifully illustrative and informative 96-page structure.

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Web Hosting + Maintenance

Peforming regular updates and fixes.

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Promotional Design

Designing social banners and animation/video adverts for digital recruitment design.

Google Maps

Google API links and Maps set up for each of their 3 locations.

Social Set-Up

We ensured that their digital profiles were correctly alligned, reflecting the same quality brand as their website.

Business Development Solutions

Support their ongoing strategy to identify new clients.

PEAK PERFORMANCE

Standard integration included:

Google Analytics Integration

Peak Promotions will embedd Google Analytics as standard on all clients websites. We measure your traffic, so you then know where to improve it.

Maximise Imagery

All imagery to be correctly processed within photoshop and reduced in size to maximise speed performance of the site.

Google Maps API

We correctly manage and pin all office and service locations within a beautifully responsive map functionality.

reCAPTCHA

We install and manage a fraud detection service that stops bots and automated attacks while approving valid users.

3rd Party Listings

Population and design of Google my Business Listings, Bing Business Listings and Google Maps. This will encourage more clients to find your services/products.

SEO Friendly

By also embedding H1 Tags, Meta Tags and alt descriptions throughout your website as standard, you’ll be ready for any future key word strategy you may wish to undertake.

Indexing

Indexed Correctly on Search Console to allow bots to safely and effectively crawl the site – requires DNS verification.

SSL - Safe Browsing

A validated SSL Certificate will be in place, securing the site for the safety of visitors. 

www.calderdalehomecare.com

What our Client said:

“We instructed Peak promotions to refresh our out-of-date website to make it fit with mobile devices and we are delighted with the result.

Additionally, Mathew and his team improved our overall brand identity across multiple social platforms by instigating a simple marketing strategy that we continue to benefit from every day.

Mathew’s knowledge of commercial marketing has really helped us to improve our rankings and brand awareness that allows us to solely discuss high level holistic elements with our board members. I highly recommend Peak Promotions.”

Ann Palmer

DIRECTOR – Calderdale Homecare

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Supporting local businesses in and around Glossop!